Privacy Policy

1. Scope

This Privacy Policy applies to users located in the UAE, KSA, Oman, Kuwait, Qatar, USA, UK, the European Union, and other jurisdictions where we offer goods or services.

Where required by law, this Policy complies with:

• GDPR (EU)
• UK GDPR & Data Protection Act 2018
• UAE Federal Decree-Law No. 45 of 2021 (PDPL)
• KSA Personal Data Protection Law
• Qatar Data Protection Law
• Applicable US state privacy laws (e.g., CCPA/CPRA)

2. Data Controller

Alif Moda is the Data Controller for personal data collected via this website.

Contact:
Email: info@alif-moda.com

If required under GDPR/UK GDPR, an EU/UK Representative will be appointed where legally necessary.

3. Personal Data We Collect

A. Information You Provide

• Full name
• Billing & shipping address
• Email address
• Phone number
• Account login details
• Order history
• Customer support communications

B. Payment Information

Payments are processed by third-party PCI-DSS compliant providers. We do not store full card details.

C. Automatically Collected Data

• IP address
• Device/browser information
• Cookies and tracking identifiers
• Usage data

D. Marketing Preferences

4. Legal Bases for Processing (GDPR/UK GDPR)

We process personal data based on:

• Contract performance (order fulfillment)
• Legal obligation (tax, accounting)
• Legitimate interests (fraud prevention, analytics)
• Consent (marketing communications, cookies where required)

5. How We Use Your Data

We use personal data to:

• Process orders and payments
• Ship products
• Provide customer support
• Prevent fraud
• Comply with legal obligations
• Send marketing communications (with consent where required)
• Improve website functionality

6. International Data Transfers

As we operate internationally, your data may be transferred outside your country.

Where required (EU/UK), transfers are protected by:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Lawful transfer mechanisms under GCC laws

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your data
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to processing
• Withdraw consent
• Data portability
• Lodge a complaint with a supervisory authority

For US residents (including California):

• Right to know categories collected
• Right to delete
• Right to opt-out of sale/share (we do not sell personal data)
• Non-discrimination rights

Requests can be submitted to: info@alif-moda.com

8. Data Retention

We retain personal data only as long as necessary for:

• Contractual obligations
• Legal compliance
• Tax requirements
• Dispute resolution

9. Cookies

We use cookies for:

• Essential website functionality
• Analytics
• Marketing (where consent is required)

EU/UK users will receive a cookie consent mechanism compliant with GDPR & ePrivacy Directive.

10. Data Security

We implement administrative, technical, and physical safeguards. However, no system is completely secure.

11. Children’s Data

We do not knowingly collect data from individuals under 18 (or local age of majority). If discovered, data will be deleted.

12. Changes to This Policy

We may update this policy periodically. Material changes will be posted on the website.